There are times people/things don’t live up to expectations. coughcoughCliff Lee in Game 1 of the World Series.coughcough But we carry on and keep hope alive.
Then there are times when it turns out our vocabulary just hasn’t been as good as we though. For example, many years ago (read three) I was job searching on Craigslist. All these jobs kept saying there were “lucrative” opportunities. Finally I asked my boyfriend why every job was just telling me they offered sketchy possibilities with a high propensity to fail. Turns out that was NOT was lucrative meant. I still have issues with the word- I think my definition makes more sense.
Regardless, it seems I’ve been imaging “public relations” as “issues management.” It’s nice to have a new name to say what I’m interested in. PR was becoming blasé. So, as I tarry on learning about issues management, I’m newly excited. It’s almost like I got a new pair of boots for the winter. My education got a face lift.
I love that issues management is really about community relations and preemptive measures. It’s thinking ahead to what could be and educating everyone who would be affected. What a wonderful idea!
“Hey guys, we aren’t facing a crisis but in case we are- here’s what you should know. There is no need to worry, because we will do that for you. Instead, let us educate you and guide you to peace.”
It’s oddly reminiscent to the “Don’t be stupid” philosophy espoused earlier on this blog. Such good ideas stem from issues management.
Thursday, October 28, 2010
Thursday, October 21, 2010
How Twitter is Like Any Other Infectious Disease
I resisted Twitter like many resist syphilis. In fact, I saw Twitter much like a std. It may start out nice and cozy but ends up in an itchy rash. One more way for me to somehow mess up my job search, and forever disappoint my grandmother.
But, since I do anything for class, I finally had to cave to the Twitter rash. I’m glad I did if for nothing other than @prwork posting constantly and affirming my belief that jobs really are out there if you know where to look.
Using Twitter as a tool is the difference between it and a status update. The ability to leverage my views by notifying the subject in a harmless manner is fascinating. I complained about “Project Runway” and Lifetime actually replied back to me. It’s nice to know my voice was heard. Granted, they didn’t change their lineup to offer and encore presentation, but at least they know one person would like it.
Twitter is an amazing public relations tool. Practitioners are able to get an instant read of their product and how the public is reacting. The public is able to easy let their voice be heard. A conversation can be had between me, a relative nobody (my mom would disagree, but I digress), and a major cable channel. My complaint/suggestion didn’t go to an email no one checks, it went to their Twitter account.
On Twitter companies have the ability to activate their followers and get them to do something. Ellen Degeneres shows this all the time by having Twitter contests. That’s the difference between Twitter and a Facebook page. Twitter connects people to causes in a manner that dictates passion.
Will the “revolution be tweeted?” Malcom Gladwell thinks not. And while I hate to argue against Gladwell in any respect, I have to wonder what role this particular social networking tool will have. No, I do not believe that a revolution will start due to Twitter. A revolution will start in its own organic way and then be carried over to Twitter as a logistics tool.
Seems I should start taking antibiotics for the Twitter rash soon. I want to know about any upcoming revolutions.
But, since I do anything for class, I finally had to cave to the Twitter rash. I’m glad I did if for nothing other than @prwork posting constantly and affirming my belief that jobs really are out there if you know where to look.
Using Twitter as a tool is the difference between it and a status update. The ability to leverage my views by notifying the subject in a harmless manner is fascinating. I complained about “Project Runway” and Lifetime actually replied back to me. It’s nice to know my voice was heard. Granted, they didn’t change their lineup to offer and encore presentation, but at least they know one person would like it.
Twitter is an amazing public relations tool. Practitioners are able to get an instant read of their product and how the public is reacting. The public is able to easy let their voice be heard. A conversation can be had between me, a relative nobody (my mom would disagree, but I digress), and a major cable channel. My complaint/suggestion didn’t go to an email no one checks, it went to their Twitter account.
On Twitter companies have the ability to activate their followers and get them to do something. Ellen Degeneres shows this all the time by having Twitter contests. That’s the difference between Twitter and a Facebook page. Twitter connects people to causes in a manner that dictates passion.
Will the “revolution be tweeted?” Malcom Gladwell thinks not. And while I hate to argue against Gladwell in any respect, I have to wonder what role this particular social networking tool will have. No, I do not believe that a revolution will start due to Twitter. A revolution will start in its own organic way and then be carried over to Twitter as a logistics tool.
Seems I should start taking antibiotics for the Twitter rash soon. I want to know about any upcoming revolutions.
Thursday, October 7, 2010
“People complain they can’t get it- call your government! I can’t help”
Engaging.
Not the diamond ring type, although a few carats are always appreciated. But relationships are a good model for companies to study. Honesty, the ability to listen, to randomly do nice things just because (Cliff, I want flowers! I will consider them super nice.), to not get mad when nice things aren’t done randomly (the last 4.5 years sans flowers). These are just a few things that make a good relationship.
Engaging.
If companies don’t do anything with their “fans” on Facebook, they are wasting their presence on the largest social network in the world. This thought from “Putting the Public Back in Public Relations” clicked with the idea from Stan Lee that conversations are wonderful, but useless if they don’t engage the second party. Just like any relationship would be doomed after the first date.
“Hi, I like you but I’m terribly dull.”
“Cool, I think you’re swell, but I’ll probably forget about you tomorrow since you are so yawn-inducing.”
Engaging!
It’s interacting with the people who already want to interact with you. I personally don’t have the best solution for the Facebook “fan” situation, other than offering coupons and freebies occasionally. However to leverage the social media phenomena companies must find a way, and soon. Sitting idly by and creating pages, twitters and even blogs but then doing nothing with the people is wasteful.
Enraging.
Naturally, one can engage in a terrible manner. Johnson and Johnson- I’m looking at you. Mommy bloggers are often the most sought after demographic according to marketers. These bloggers are invested in so many aspects of life that their subculture holds the purse, literally, for companies. So J&J wanted to chat with them and get their perspective naturally.
They invited these bloggers to an event. Then told them they couldn’t bring their babies. Moms and babies. They kinda go together thanks to biology, but J&J wanted none of that baby-sitting expense. Then J&J scheduled their event at the time of another major mommy blogging event. And went so far as to uninvited mom’s scheduled to speak at the conflicting event. Nothing like being hospitable.
(If I was word savvy enough, I would hyperlink this. But I’m not. http://scobleizer.com/2008/03/19/johnson-and-johnson-breaks-into-jail-with-babycamp/)
J&J got jealous of the extra attention that might take the mom’s away from them. Paying attention to their babies and to another event. Jealousy is not attractive J&J!
So, we’re back to being nice to those you love. Turns out, it’s easy and a good PR practice.
Not the diamond ring type, although a few carats are always appreciated. But relationships are a good model for companies to study. Honesty, the ability to listen, to randomly do nice things just because (Cliff, I want flowers! I will consider them super nice.), to not get mad when nice things aren’t done randomly (the last 4.5 years sans flowers). These are just a few things that make a good relationship.
Engaging.
If companies don’t do anything with their “fans” on Facebook, they are wasting their presence on the largest social network in the world. This thought from “Putting the Public Back in Public Relations” clicked with the idea from Stan Lee that conversations are wonderful, but useless if they don’t engage the second party. Just like any relationship would be doomed after the first date.
“Hi, I like you but I’m terribly dull.”
“Cool, I think you’re swell, but I’ll probably forget about you tomorrow since you are so yawn-inducing.”
Engaging!
It’s interacting with the people who already want to interact with you. I personally don’t have the best solution for the Facebook “fan” situation, other than offering coupons and freebies occasionally. However to leverage the social media phenomena companies must find a way, and soon. Sitting idly by and creating pages, twitters and even blogs but then doing nothing with the people is wasteful.
Enraging.
Naturally, one can engage in a terrible manner. Johnson and Johnson- I’m looking at you. Mommy bloggers are often the most sought after demographic according to marketers. These bloggers are invested in so many aspects of life that their subculture holds the purse, literally, for companies. So J&J wanted to chat with them and get their perspective naturally.
They invited these bloggers to an event. Then told them they couldn’t bring their babies. Moms and babies. They kinda go together thanks to biology, but J&J wanted none of that baby-sitting expense. Then J&J scheduled their event at the time of another major mommy blogging event. And went so far as to uninvited mom’s scheduled to speak at the conflicting event. Nothing like being hospitable.
(If I was word savvy enough, I would hyperlink this. But I’m not. http://scobleizer.com/2008/03/19/johnson-and-johnson-breaks-into-jail-with-babycamp/)
J&J got jealous of the extra attention that might take the mom’s away from them. Paying attention to their babies and to another event. Jealousy is not attractive J&J!
So, we’re back to being nice to those you love. Turns out, it’s easy and a good PR practice.
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