There are times people/things don’t live up to expectations. coughcoughCliff Lee in Game 1 of the World Series.coughcough But we carry on and keep hope alive.
Then there are times when it turns out our vocabulary just hasn’t been as good as we though. For example, many years ago (read three) I was job searching on Craigslist. All these jobs kept saying there were “lucrative” opportunities. Finally I asked my boyfriend why every job was just telling me they offered sketchy possibilities with a high propensity to fail. Turns out that was NOT was lucrative meant. I still have issues with the word- I think my definition makes more sense.
Regardless, it seems I’ve been imaging “public relations” as “issues management.” It’s nice to have a new name to say what I’m interested in. PR was becoming blasé. So, as I tarry on learning about issues management, I’m newly excited. It’s almost like I got a new pair of boots for the winter. My education got a face lift.
I love that issues management is really about community relations and preemptive measures. It’s thinking ahead to what could be and educating everyone who would be affected. What a wonderful idea!
“Hey guys, we aren’t facing a crisis but in case we are- here’s what you should know. There is no need to worry, because we will do that for you. Instead, let us educate you and guide you to peace.”
It’s oddly reminiscent to the “Don’t be stupid” philosophy espoused earlier on this blog. Such good ideas stem from issues management.
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