Thursday, October 21, 2010

How Twitter is Like Any Other Infectious Disease

I resisted Twitter like many resist syphilis. In fact, I saw Twitter much like a std. It may start out nice and cozy but ends up in an itchy rash. One more way for me to somehow mess up my job search, and forever disappoint my grandmother.

But, since I do anything for class, I finally had to cave to the Twitter rash. I’m glad I did if for nothing other than @prwork posting constantly and affirming my belief that jobs really are out there if you know where to look.

Using Twitter as a tool is the difference between it and a status update. The ability to leverage my views by notifying the subject in a harmless manner is fascinating. I complained about “Project Runway” and Lifetime actually replied back to me. It’s nice to know my voice was heard. Granted, they didn’t change their lineup to offer and encore presentation, but at least they know one person would like it.

Twitter is an amazing public relations tool. Practitioners are able to get an instant read of their product and how the public is reacting. The public is able to easy let their voice be heard. A conversation can be had between me, a relative nobody (my mom would disagree, but I digress), and a major cable channel. My complaint/suggestion didn’t go to an email no one checks, it went to their Twitter account.

On Twitter companies have the ability to activate their followers and get them to do something. Ellen Degeneres shows this all the time by having Twitter contests. That’s the difference between Twitter and a Facebook page. Twitter connects people to causes in a manner that dictates passion.

Will the “revolution be tweeted?” Malcom Gladwell thinks not. And while I hate to argue against Gladwell in any respect, I have to wonder what role this particular social networking tool will have. No, I do not believe that a revolution will start due to Twitter. A revolution will start in its own organic way and then be carried over to Twitter as a logistics tool.

Seems I should start taking antibiotics for the Twitter rash soon. I want to know about any upcoming revolutions.

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